{"id":5344,"date":"2026-02-11T17:37:51","date_gmt":"2026-02-11T22:37:51","guid":{"rendered":"https:\/\/blogs.winona.edu\/academics\/?p=5344"},"modified":"2026-02-11T17:38:13","modified_gmt":"2026-02-11T22:38:13","slug":"fundraising-for-a-new-era-building-relationships-that-last","status":"publish","type":"post","link":"https:\/\/blogs.winona.edu\/academics\/fundraising-for-a-new-era-building-relationships-that-last\/","title":{"rendered":"Fundraising for a New Era: Building Relationships That Last"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fundraising is evolving, and the organizations that succeed today are those that prioritize relationships over transactions.<\/p>\n<p>Donors expect more than a simple appeal\u2014they want to feel connected to the mission and see the tangible impact of their contributions. Building trust and transparency has become the cornerstone of modern fundraising.<\/p>\n<p>Instead of focusing solely on short-term goals, non-profits are shifting toward long-term engagement, creating authentic connections that inspire loyalty and sustained support.<\/p>\n<p>In partnership with <a href=\"https:\/\/www.designgrowlead.com\/\" target=\"_blank\" rel=\"noopener\">Growth By Design<\/a>, Winona State brings you Fundraising for a New Era (FFNE)<em>.<\/em> This 12-week professional certificate program emphasizes listening to donors, understanding their motivations, and aligning their passions with organizational goals. It moves beyond one-size-fits-all campaigns to create personalized experiences that make donors feel valued.<\/p>\n<blockquote>\n<p>When donors see themselves as partners in the mission, they are more likely to give generously and consistently.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blogs.winona.edu\/academics\/wp-content\/uploads\/sites\/28\/2026\/02\/Kristi-Ackley-300.png&#8221; alt=&#8221;Kristi Ackley&#8221; title_text=&#8221;Kristi-Ackley-300&#8243; admin_label=&#8221;Kristi Ackley Image&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Kristi Ackley Text&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>FFNE Instructor Kristi Ackley shared,<\/p>\n<p>[\/et_pb_text][et_pb_testimonial admin_label=&#8221;Kristi Ackley Testimonial&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When organizations embrace this philosophy, the results are remarkable.<\/p>\n<p>Prioritizing relationships leads not only to increased giving but also to communities of advocates who champion your cause.<\/p>\n<p>It requires a cultural shift\u2014fundraising teams must think like relationship builders, not just revenue generators.<\/p>\n<p>It all begins with cultivating trust, demonstrating impact, and showing gratitude in ways that truly resonate.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Program Value Text&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Feedback from FFNE\u2019s first cohort has been nothing short of inspiring:<\/p>\n<blockquote>\n<p>100% of participants said they would highly recommend Fundraising for a New Era to others. Every participant also reported increased confidence in applying what they learned.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Fundraising for a New Era Participant&#8221; admin_label=&#8221;FFNE Participant Testimonial&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This course completely changed how I think about fundraising.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Fundraising for a New Era Participant&#8221; admin_label=&#8221;FFNE Participant Testimonial&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It helped me understand the full scope of fundraising\u2014events, individual giving, major gifts, legacy giving\u2014and how each connects to a broader, strategic plan.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Registration Text&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Now is your chance to join this transformative experience. Registration is open, and the next cohort will begin <strong>Feb. 24<\/strong>. Don\u2019t miss the opportunity to elevate your fundraising strategy and build lasting donor relationships.<\/p>\n<p>For $1,895, secure your spot today and lead your organization into a new era of fundraising!<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;About Design By Growth&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;About Design By Growth Blurb&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Growth By Design, a Minnesota-based firm, is a leadership development and consulting firm for social impact and mission-driven organizations.<\/p>\n<p>They offer executive coaching, capital campaign services, and energizing workshops and retreats. Learn more at <a href=\"https:\/\/www.designgrowlead.com\/\">designgrowlead.com<\/a>.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;About WSU&#8217;s Adult &amp; Continuing Education&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;About WSU &#8211; ACE Blurb&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.winona.edu\/academics\/adult-continuing-education\/\">Adult &amp; Continuing Education (ACE)<\/a>\u00a0at Winona State University offers a wide range of non-credit and for-credit course offerings to enhance professional development. Winona State strives to meet your business goals, whether it is online learning, in the classroom, or hands-on experience.<\/p>\n<p>For more information on customized training opportunities through Winona State, contact Julie Kiehne by emailing <a href=\"mailto:jkiehne@winona.edu\">jkiehne@winona.edu<\/a> or calling 507.457.5080.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relationships matter more than ever. 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