Fundraising is evolving, and the organizations that succeed today are those that prioritize relationships over transactions.
Donors expect more than a simple appeal—they want to feel connected to the mission and see the tangible impact of their contributions. Building trust and transparency has become the cornerstone of modern fundraising.
Instead of focusing solely on short-term goals, non-profits are shifting toward long-term engagement, creating authentic connections that inspire loyalty and sustained support.
In partnership with Growth By Design, Winona State brings you Fundraising for a New Era (FFNE). This 12-week professional certificate program emphasizes listening to donors, understanding their motivations, and aligning their passions with organizational goals. It moves beyond one-size-fits-all campaigns to create personalized experiences that make donors feel valued.
When donors see themselves as partners in the mission, they are more likely to give generously and consistently.
FFNE Instructor Kristi Ackley shared,
When organizations embrace this philosophy, the results are remarkable.
Prioritizing relationships leads not only to increased giving but also to communities of advocates who champion your cause.
It requires a cultural shift—fundraising teams must think like relationship builders, not just revenue generators.
It all begins with cultivating trust, demonstrating impact, and showing gratitude in ways that truly resonate.
Feedback from FFNE’s first cohort has been nothing short of inspiring:
100% of participants said they would highly recommend Fundraising for a New Era to others. Every participant also reported increased confidence in applying what they learned.
This course completely changed how I think about fundraising.
It helped me understand the full scope of fundraising—events, individual giving, major gifts, legacy giving—and how each connects to a broader, strategic plan.
Now is your chance to join this transformative experience. Registration is open, and the next cohort will begin Feb. 24. Don’t miss the opportunity to elevate your fundraising strategy and build lasting donor relationships.
For $1,895, secure your spot today and lead your organization into a new era of fundraising!
About Design By Growth
Growth By Design, a Minnesota-based firm, is a leadership development and consulting firm for social impact and mission-driven organizations.
They offer executive coaching, capital campaign services, and energizing workshops and retreats. Learn more at designgrowlead.com.
About WSU's Adult & Continuing Education
Adult & Continuing Education (ACE) at Winona State University offers a wide range of non-credit and for-credit course offerings to enhance professional development. Winona State strives to meet your business goals, whether it is online learning, in the classroom, or hands-on experience.
For more information on customized training opportunities through Winona State, contact Julie Kiehne by emailing jk*****@****na.edu or calling 507.457.5080.
