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Over the next several months, the Winona State University-Rochester campus community will be working together to develop a strategic plan. Students, faculty, staff, and our external partners are encouraged to actively engage with us on every step of this process. 

The information that is collected, analyzed, and themed during this process will help WSU-Rochester create goals and a budget. These  goals will align with the WSU Strategic Plan,  Academic Master Plan, and other plans found on the President’s planning website.  

Quick Links


What is a strategic plan? 

This plan is a high-level strategy that details where your organization is now and where it wants to go in the future with respect to all units in WSU-Rochester. 


Process and Timeline 

The strategic planning process will involve five steps, beginning with this initial information and invitation to participate. Public forums will be held online at each of the next steps to help facilitate participation and provide transparency. A full schedule of public forums with Zoom links is available at the end of this page.  

WSU-Rochester will continue to provide updates to all participants and the community throughout the process. Updates will be emailed to all participants as well as added to this page for easy reference.  

The steps of the strategic planning process are listed as invite participation, SWOT, Analysis, Goals, and Budget Alignment

  • Step 1: Invite Participation (Early January, 2021) 
    • Internal Constituencies 
    • External Constituencies 
  • Step 2: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis (Late January, 2021) 
    • Complete SWOT Analysis Survey by January 29, 2021 
    • SWOT Public Forum on Wednesday, January 27 at 3 PM 
    • Key stakeholders 
      • WSU-Rochester students 
      • WSU-Rochester faculty 
      • WSU-Rochester staff 
      • WSU Departments 
        • Academic Affairs 
        • Student Affairs 
        • Finance and Facilities 
        • Marketing & Communication/Advancement 
      • External Stakeholders 
  • Step 3: Analysis (February) 
    • Synthesis of internal and external information 
    • Public Forum on Friday, February 19 at 10 AM 
  • Step 4: Goals (March) 
    • Develop SMART Goals
    • Public Forum on Thursday, March 18 at 3 PM 
  • Step 5: Budget Alignment (April) 
    • Public Forum on Wednesday, April 28 at 2 PM 
    • Present to Cabinet in May


Next Step: SWOT Analysis 

A SWOT Analysis examines the strengths, weaknesses, opportunities, and threats facing our organization. Participants are invited to help us with this analysis by providing feedback on a SWOT analysis survey.  Participants that prefer to provide feedback ‘in person’ or want to join in a group discussion are invited to attend our virtual open forum on Wednesday, January 27 at 3 PM via Zoom.    

SWOT Analysis looks at the Strengths, Weaknesses, Opportunities, and Threats of an organization

  • Strengths 
    • Characteristics of the organization that give it an advantage over others in the industry. 
    • Positive, tangible and intangible attributes, internal to an organization. 
  • Weaknesses 
    • Characteristics that place the organization at a disadvantage relative to others. 
    • Detract the organization from its ability to attain core goals and influence its growth. 
  • Opportunities 
    • External attractive factors. 
    • Condition of the environment that benefits the organization in planning. 
  • Threats 
    • External factors, beyond an organization’s control, which could place the organization’s operation at risk. 
    • Conditions in external environment that jeopardize the organization. 


The input and ideas of our strategic planning participants are very important for the future of Winona State University – Rochester.  All responses to this survey will be completely anonymous. 

This survey is divided into four categories (one per page): Strengths, Weaknesses, Opportunities, and Threats.  Participant should answer the questions under each category that resonates with their expertise.  Participants may answer as many or as few of the questions as you see fit.   

The deadline to complete this survey is Friday, January 29, 2021.  

Join us on Zoom for the SWOT open forum on Wednesday, January 27 at 3 PM.   

Click here to take the WSU-Rochester Strategic Planning SWOT Survey  

Click here for the Zoom link to attend to the SWOT Public Forum (1/27, 3 PM CST) 


Public Forum Schedule 


For more information please contact Dr. Jeanine Gangeness, Associate Vice President for Academic Affairs – Rochester, at


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Dr. Jeanine Gangeness

Dr. Jeanine E. Gangeness is the Associate Vice President for Academic Affairs – Rochester and Dean for the School of Graduate Studies at WSU.

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